With ‘The Lion King’ proving to a roaring success at the box office, analysts are beginning to dial-in to the catalysts for its potent performance.
And Beyonce is being cited as one of the prominent reasons. Array
“Beyonce is a social media linchpin for Lion King, her near 206M social media followers (across Twitter, FB, and Instagram) repping 22% of the film’s entire SMU reach. She’s been active in promoting the film online since the first trailer drop at Thanksgiving. Seth Rogen is second in social media draw with 19M.”
The report continued:
“Beyonce is the social media star of The Lion King, but she brings something more than her social pages to this highly anticipated movie. In addition to her followers, the campaign coordinated with the pop/R&B singer to drop the ‘Spirit’ clip to her official YouTube Channel last Tuesday – just in time for the red carpet premiere in Hollywood. As the link below reveals, this isn’t even a music video, it’s simply the lyrics to ‘Spirit’ along with Beyonce’s image alongside her Lion King character, Nala.”
With the movie receiving CinemaScore of ‘A’ from theater-goers and ample buzz surrounding Bey’s ‘Lion King: The Gift’ companion project, it appears Disney’s pairing with the Queen is delivering on all fronts. The CEO of the company, Rob Iger, concurs. He said: